With over 20 years of experience in HEOR & RWE leadership roles, Canter leads the Lumen agency, providing clients with the path to access and improved patient outcomes through innovative solutions, proven evidence-generation methodologies, and value communications.
Underpinned by fit-for-purpose RWD, scientific rigor and a passion for improving patient lives, his team answers the most challenging clinical and commercial questions and meets the highest delivery and compliance standards.